As the pandemic raged on, enterprises of all scales rushed to accelerate their digital transformation efforts for maintaining business continuity. The retail sector also didn't escape unscathed and had to take a flurry of measures to remain operational amidst rising discretionary spending by consumers. The crisis has pushed the retail organizations to take pivotal digital decisions instantly to achieve tangible business results. One of the technologies that has garnered much attention in these tricky times is Artificial Intelligence (AI). The technology enables organizations to make well-informed data-driven decisions and predict the possible outcome of those decisions.

Two decades ago, retail was the most untapped market in India and today, it is the fastest growing! Indian retail sector that boasts of employing 8 per cent of the total workforce, currently a billion-dollar market expected to become a trillion-dollar market by 2020, is on a roll and it is getting more expansive and robust one year after another. Mr Ambud Sharma, Founder and CEO of Escaro Royale feels, "Indian retail industry is growing at its fastest pace ever thriving to become the world's largest retail industry. The continually churning wheels of development and advancements in product delivery have led to a huge transformation in the retail segment." He also adds that India is poised to become the world's largest e-commerce market and 2019 is going to witness a lot many changes in the retail sector.